top of page

About Diversity Media

Diversity Media connects worlds with the aim of contributing to diverse and inclusive media, organizations and education. We believe in the power of a inclusive society where differences are embraced and similarities strengthened.

In our diverse society a growing amount of organizations wants to become more divers and inclusive. They realize this is necessary if they want to remain innovative and creative and stay in touch with society. But how do you make this desire to become diverse and inclusive a reality?

Owner of Diversity Media, Zoë Papaikonomou, has been researching diversity, equity and inclusion for over fifteen years. Together with organizational anthropologist Annebregt Dijkman she wrote ‘Got an angry Muslim for me?' (2018) about the role of editorial culture in the lack of diversity in media. Together with Kauthar Bouchallikht she wrote the book The Inclusion Marathon (2021). Together they interviewed 41 diversity practitioners and researchers about their knowledge and experiences in the work field of diversity, equity and inclusion.


Zoë Papaikonomou

Founder of Diversity Media, Zoë Papaikonomou, is an author, investigative journalist, podcaster and media educator. Her work is focused on diversity, equity and inclusion. Not only by researching this field, but also by challenging current structures en norms. She just published her second book, The Inclusion Marathon, about the world of DEI in the Netherlands together with Kauthar Bouchallikht. In 2018 she published her first book together with Annebregt Dijkman: 'Got an angry Muslim for me?'

For more information, check Zoë's profile on LinkedIn.

The Inclusion Marathon

On diversity and equity in the workplace


The realisation that diversity and inclusion in the workplace are crucial and can benefit an organisation greatly is spreading throughout more and more organisations. But how do you turn that awareness into action? How do you prevent these from remaining empty words and flashy statements on diversity? 

In The Inclusion Marathon, authors Kauthar Bouchallikht and Zoë Papaikonomou interview 41 diversity practitioners and researchers about their knowledge and experiences in the work field of diversity and inclusion. They talk about the bumps and barriers they come across and their approach. This forges The Inclusion Marathon into a revealing book about the persistent lack of diversity and equity within many organisations. However, it is also a constructive, concrete story on how organisations may become more diverse, equitable and inclusive.

- Amsterdam University Press 2021 -

'Got an angry Muslim for me?'

What does it mean for news reporting, when all journalists look alike? Which stories do we miss as an audience?

In ‘Got an angry Muslim for me?', investigative journalist Zoë Papaikonomou and organizational anthropologist Annebregt Dijkman examine why Dutch news media still fail to become more cultural diverse, both in editorial staff and in their way of working. Together with more than 60 journalists, opinion makers and experts, the authors examine the editorial culture and journalistic mechanisms that work against diversity. They describe their experiences on the editorial floor and share their ideas on making journalism more inclusive. It is the first time that this many Dutch journalists have spoken publicly about their experiences working in news media.

- Amsterdam University Press, 2018

You can read a summary of 'Got an angry Muslim for me?' on the site of the Ethical Journalism Network.

bottom of page